Ad Analysis

     As the campaign heats up,  Governor Deval Patrick and Senator Rand Paul have taken different approaches for their ad campaigns. Senator Paul’s message is that taxpayers are paying too much . Therefore, we must decentralize federal governments and give more power back to the states. The message is relatively logical and clear in the sense that the it starts with a conflict, then states a supporter of the conflict, finally giving his overall goal. It is clear that the governor of a state would like more power to the states and would like to make that happen when he has the power to. Alternatively,  Governor Patrick focuses his message on education as the key to lifting people out of poverty through a specific program he wants to implement.  The message here is clear and logical as well. Patrick takes on the statistics of low-income children and education, then leads up the policy program he would like implement to make that change. Here, he holds the implication that better funding will guarantee a quality education.

     The emotional tones of the two ads contrast greatly. The slogan of “Moving Forward Together” and the choices of music for Patrick’s ad are huge contributors to creating a more emotional, hopeful, and inspirational tone. However, if the candidate had a voice over for the slogan, it would add more to the ad. It lacks speech, which could grab the attention of a viewer. The ad plays the sympathy card through the use of low-income children falling behind in school and using education as the key for change. He mentions about their struggle to stay in school due to poverty, therefore causing them to drop-out and not being able to move forward. The tone is established strongly through the choice of music and the use of ethos, pathos, and logos. Overall the tone supports the message because Patrick’s focus is to use education to get low-income families out of poverty, This message is intended to be uplifting and hopeful, which is conveyed through the tone.

The Heat is On

by Dalena Ha, Blogger 

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       With the election coming up on Thursday, presidential candidates are now under extreme pressure. We have heard their policy proposals, seen their ads, and heard their debates showing their stance on how they will change America. Now it is time for the American people to decide. Who will American choose as their president?

PBS NewsHour Interviews Elizabeth Warren

by Erika Gopez, Producer and Reporter 

     Today, PBS Newshour had an interview with candidate Elizabeth Warren to discuss her stance and policies in Campaign 2016. Her beliefs follow the idea that it’s not just about moving forward. It’s about reform and the changes that are necessary to truly take that step forward. She states,

“The current welfare state is in critical danger. There is so much work that needs to be done. I think there needs to be a change in how we treat America.” 

     The idea is to move forward. We shape up our foundation and move forward instead of taking steps back. In order to advance, Warren hopes to focus more on the future. That includes the future of our children through education and the job futures of the American citizens to create better opportunities.

     Her policies involve cutting out useless systems. By focusing our finances and work on programs to improve education and equal job opportunities for everyone, we can create a better system.

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     She feels that President Obama’s Affordable Care Act is definitely a step in the right direction. By working together to make the best decisions, she believes we can utilize what Obama has started and create a system that can work well and efficiently to give the American citizens a voice to be heard. It’s important to start now and work towards a better future for everybody.

PBS Newshour would like to thank candidate Elizabeth Warren for taking the time to take this interview.

BLOG: The Right Decision?

by Dalena Ha, Blogger 

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     President Obama recently signed an agreement with Iran and six other U.N. Nations to delay the progress of the Iranian Nuclear program. Many people had different opinions on this. But this did not sit well with Senator Santorum stating that the Iranian government cannot be trusted because they failed to act with every U.N. resolution and agreement regarding the nuclear program. He also blamed this as a distraction from the failures of Obamacare. Clearly, Senator Santorum is disappointed with President Obama but what are your thoughts on this? Is Obama making the right decision?

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Ad Analysis (Draft)

     As the campaign heats up,  Governor Deval Patrick and Senator Rand Paul have taken different approaches for their ad campaigns. Senator Paul’s message is that taxpayers are paying too much . Therefore, we must decentralize federal governments and give more power back to the states. The message is relatively logical and clear in the sense that the it starts with a conflict, then states a supporter of the conflict, finally giving his overall goal. It is clear that the governor of a state would like more power to the states and would like to make that happen when he has the power to. Alternatively,  Governor Patrick focuses his message on a education as the key to lifting people out of poverty through a specific program he wants to implement.  The message here is clear and logical as well. Patrick takes on the statistics of low-income children and education, then leads up the policy program he would like implement to make that change. Here, he holds the implication that better funding will guarantee a quality education.

     The emotional tones of the two ads contrast greatly. The slogan of “Moving Forward Together” and the choices of music for Patrick’s ad are huge contributors to creating a more emotional, hopeful, and inspirational tone. The ad plays the sympathy card through the use of low-income children falling behind in school and using education as the key for change. He mentions about their struggle to stay in school due to poverty, therefore causing them to drop-out and not being able to move forward. The tone is established strongly through the choice of music and the use of ethos, pathos, and logos. Overall the tone supports the message because Patrick’s focus is to use education to get low-income families out of poverty, This message is intended to be uplifting and hopeful, which is conveyed through the tone.